California · NAICS 516 · Annual, 2025
Broadcasting and Content Providers in California
Employment, establishments and average pay for NAICS 516 in California, 2004–2025, from DTG's QCEW-based estimates.
In 2025, Broadcasting and Content Providers (NAICS 516) employed about 83,000 people in California across roughly 2,584 establishments, with average annual pay of $533,040.
Employment in Broadcasting and Content Providers in California grew 66.4% from 2004 to 2025. The industry is 2.1× as concentrated in California as in the nation as a whole (location quotient 2.09). Average pay in the industry is 449.8% above the all-industries average in California. Quarterly values, full industry detail and projections to 2036 for California are included with a free account. County-level detail is part of every paid plan, or one county free for seven days.
- 83,000Employment, 2025
- 2,584Establishments
- $533,040Avg. annual pay
- 0.5%Share of California jobs
- 2.09Location quotient
Employment, 2004 to 2025
Annual average · all ownerships
Annual employment, 2004–2025: 2004 49,900; 2005 51,600; 2006 53,200; 2007 58,400; 2008 59,100; 2009 57,300; 2010 56,600; 2011 57,600; 2012 60,000; 2013 62,700; 2014 66,100; 2015 69,100; 2016 73,600; 2017 78,700; 2018 82,200; 2019 83,900; 2020 83,400; 2021 83,400; 2022 90,600; 2023 82,500; 2024 82,300; 2025 83,000.
Last ten years
Annual · 10 years
| Year | Employment | Estab. | Avg. annual pay | Change | Source |
|---|---|---|---|---|---|
| 2025 | 83,020 | 2,584 | $533,040 | 0.9% | pub. |
| 2024 | 82,297 | 2,535 | $446,632 | 0.2% | pub. |
| 2023 | 82,476 | 2,515 | $316,659 | 8.9% | pub. |
| 2022 | 90,583 | 2,240 | $261,080 | 8.6% | pub. |
| 2021 | 83,433 | 2,323 | $297,985 | 0.0% | pub. |
| 2020 | 83,444 | 2,216 | $252,924 | 0.6% | pub. |
| 2019 | 83,913 | 2,198 | $224,692 | 2.1% | pub. |
| 2018 | 82,174 | 2,098 | $220,162 | 4.4% | pub. |
| 2017 | 78,701 | 1,875 | $204,235 | 6.9% | pub. |
| 2016 | 73,635 | 1,762 | $186,692 | 6.6% | pub. |
† Not disclosed in QCEW; DTG estimate.
The full history from 2004 and quarterly values are available with a free account.
Where these numbers come from
Reading these figures
The figures on this page come from one named vintage, stated below, and are annual values for all ownerships combined. Where QCEW withheld a value, the marked figure is an estimate that DTG produced under the constraints of the published record; suppression is a property of QCEW, not of DTG, and a withheld value is marked rather than silently omitted. Two things DTG itself holds back, and says so where it does: an estimate that cannot be given a reliability score is not shown, and average pay is not shown where fewer than three jobs are reported. The row is marked withheld, with the reason in a note beneath the table. The mark is on every row that carries a value: the headline, the yearly history, the subsectors and the other states. An estimated value that rounds below one is shown as less than one, not as zero. Quarterly figures, county figures and projected years are in the app.
How this figure was built
Employment is the average of the three monthly counts in each quarter, averaged across the year, and establishments are averaged across the year the same way. Average annual pay is the year’s total wages divided by that average employment. Each of these is DTG’s value: QCEW’s published figure where QCEW disclosed it, and DTG’s estimate, marked, where it did not. How withheld values are estimated, and what the reliability score beside a figure means, are described on the industry data and disclosure and provenance pages.
Notes
Data Tactical Group is an independent company and is not affiliated with or endorsed by any federal agency.
Broadcasting and Content Providers in California, quarterly, at full depth
This page shows annual figures for broadcasting and content providers in California. A free account shows every detailed industry beneath it, quarterly, for every state, with projections to ten years. No card.
County figures, file export and the API are on paid plans.