Nevada · NAICS 455 · Annual, 2025
General Merchandise Retailers in Nevada
Employment, establishments and average pay for NAICS 455 in Nevada, 2004–2025, from DTG's QCEW-based estimates.
In 2025, General Merchandise Retailers (NAICS 455) employed about 30,200 people in Nevada across roughly 446 establishments, with average annual pay of $36,520.
Employment in General Merchandise Retailers in Nevada grew 18.7% from 2004 to 2025. Average pay in the industry is 47.7% below the all-industries average in Nevada. Quarterly values, full industry detail and projections to 2036 for Nevada are included with a free account. County-level detail is part of every paid plan, or one county free for seven days.
- 30,200Employment, 2025
- 446Establishments
- $36,520Avg. annual pay
- 1.9%Share of Nevada jobs
- 0.92Location quotient
Employment, 2004 to 2025
Annual average · all ownerships
Annual employment, 2004–2025: 2004 25,400; 2005 26,600; 2006 28,100; 2007 29,600; 2008 30,400; 2009 29,000; 2010 29,000; 2011 30,100; 2012 30,400; 2013 30,700; 2014 31,200; 2015 31,800; 2016 31,500; 2017 30,100; 2018 30,900; 2019 31,000; 2020 31,400; 2021 32,500; 2022 28,500; 2023 28,600; 2024 30,000; 2025 30,200.
Last ten years
Annual · 10 years
| Year | Employment | Estab. | Avg. annual pay | Change | Source |
|---|---|---|---|---|---|
| 2025 | 30,206 | 446 | $36,521 | 0.7% | pub. |
| 2024 | 30,000 | 454 | $34,607 | 5.0% | pub. |
| 2023 | 28,575 | 432 | $33,360 | 0.4% | pub. |
| 2022 | 28,471 | 424 | $32,299 | 12.3% | pub. |
| 2021 | 32,464 | 758 | $32,983 | 3.2% | est. · 0.25 |
| 2020 | 31,449 | 769 | $31,073 | 1.5% | est. · 0.25 |
| 2019 | 30,991 | 779 | $29,138 | 0.3% | est. · 0.29 |
| 2018 | 30,895 | 757 | $27,969 | 2.7% | est. · 0.30 |
| 2017 | 30,095 | 730 | $27,010 | 4.3% | est. · 0.31 |
| 2016 | 31,458 | 770 | $25,366 | 1.1% | est. · 0.13 |
† Not disclosed in QCEW; DTG estimate.
The full history from 2004 and quarterly values are available with a free account.
Where these numbers come from
Reading these figures
The figures on this page come from one named vintage, stated below, and are annual values for all ownerships combined. Where QCEW withheld a value, the marked figure is an estimate that DTG produced under the constraints of the published record; suppression is a property of QCEW, not of DTG, and a withheld value is marked rather than silently omitted. Two things DTG itself holds back, and says so where it does: an estimate that cannot be given a reliability score is not shown, and average pay is not shown where fewer than three jobs are reported. The row is marked withheld, with the reason in a note beneath the table. The mark is on every row that carries a value: the headline, the yearly history, the subsectors and the other states. An estimated value that rounds below one is shown as less than one, not as zero. Quarterly figures, county figures and projected years are in the app.
How this figure was built
Employment is the average of the three monthly counts in each quarter, averaged across the year, and establishments are averaged across the year the same way. Average annual pay is the year’s total wages divided by that average employment. Each of these is DTG’s value: QCEW’s published figure where QCEW disclosed it, and DTG’s estimate, marked, where it did not. How withheld values are estimated, and what the reliability score beside a figure means, are described on the industry data and disclosure and provenance pages.
Notes
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General Merchandise Retailers in Nevada, quarterly, at full depth
This page shows annual figures for general merchandise retailers in Nevada. A free account shows every detailed industry beneath it, quarterly, for every state, with projections to ten years. No card.
County figures, file export and the API are on paid plans.