New Hampshire · NAICS 455 · Annual, 2025

General Merchandise Retailers in New Hampshire

Employment, establishments and average pay for NAICS 455 in New Hampshire, 2004–2025, from DTG's QCEW-based estimates.

In 2025, General Merchandise Retailers (NAICS 455) employed about 15,000 people in New Hampshire across roughly 314 establishments, with average annual pay of $33,270.

Employment in General Merchandise Retailers in New Hampshire declined 9.6% from 2004 to 2025. Average pay in the industry is 58.9% below the all-industries average in New Hampshire. Quarterly values, full industry detail and projections to 2036 for New Hampshire are included with a free account. County-level detail is part of every paid plan, or one county free for seven days.

  • 15,000Employment, 2025
  • 314Establishments
  • $33,270Avg. annual pay
  • 2.2%Share of New Hampshire jobs
  • 1.04Location quotient

Employment, 2004 to 2025

Annual average · all ownerships

Employment in General Merchandise Retailers in New Hampshire, 2004–2025Line chart of annual employment from 2004 to 2025, from 16,600 to 15,000.05K10K15K20K20042010201520202025

Annual employment, 2004–2025: 2004 16,600; 2005 16,400; 2006 16,200; 2007 16,600; 2008 16,800; 2009 16,800; 2010 16,500; 2011 17,500; 2012 17,200; 2013 16,800; 2014 16,700; 2015 16,500; 2016 16,700; 2017 16,700; 2018 16,200; 2019 15,800; 2020 15,000; 2021 15,700; 2022 14,500; 2023 14,800; 2024 15,100; 2025 15,000.

Last ten years

Annual · 10 years

YearEmploymentEstab.Avg. annual payChangeSource
202515,024314$33,266 0.6%pub.
202415,115303$31,055 2.3%pub.
202314,771308$29,575 2.1%pub.
202214,473312$29,016 7.7%pub.
202115,678476$32,246 4.4%est. · 0.45
202015,015461$30,643 5.0%est. · 0.44
201915,803459$27,437 2.6%est. · 0.46
201816,226453$26,736 2.6%est. · 0.49
201716,668450$25,344 0.4%est. · 0.49
201616,739435$24,793 1.7%est. · 0.17

† Not disclosed in QCEW; DTG estimate.

The full history from 2004 and quarterly values are available with a free account.

Where these numbers come from

Reading these figures

The figures on this page come from one named vintage, stated below, and are annual values for all ownerships combined. Where QCEW withheld a value, the marked figure is an estimate that DTG produced under the constraints of the published record; suppression is a property of QCEW, not of DTG, and a withheld value is marked rather than silently omitted. Two things DTG itself holds back, and says so where it does: an estimate that cannot be given a reliability score is not shown, and average pay is not shown where fewer than three jobs are reported. The row is marked withheld, with the reason in a note beneath the table. The mark is on every row that carries a value: the headline, the yearly history, the subsectors and the other states. An estimated value that rounds below one is shown as less than one, not as zero. Quarterly figures, county figures and projected years are in the app.

How this figure was built

Employment is the average of the three monthly counts in each quarter, averaged across the year, and establishments are averaged across the year the same way. Average annual pay is the year’s total wages divided by that average employment. Each of these is DTG’s value: QCEW’s published figure where QCEW disclosed it, and DTG’s estimate, marked, where it did not. How withheld values are estimated, and what the reliability score beside a figure means, are described on the industry data and disclosure and provenance pages.

Estimated by Data Tactical Group from BLS QCEW, with CES/SAE and projection inputs described in the methodology. Method: Disclosure, Industry.

Notes

Data Tactical Group is an independent company and is not affiliated with or endorsed by any federal agency.

General Merchandise Retailers in New Hampshire, quarterly, at full depth

This page shows annual figures for general merchandise retailers in New Hampshire. A free account shows every detailed industry beneath it, quarterly, for every state, with projections to ten years. No card.

County figures, file export and the API are on paid plans.