Wisconsin · SOC 39-0000 · Annual, 2025
Personal care and service occupations in Wisconsin
Employment and average annual wage for SOC 39-0000 in Wisconsin, 2004–2025, from DTG's OEWS-based estimates.
In 2025, about 52,300 people in Wisconsin worked in personal care and service occupations (SOC 39-0000), with an average annual wage of $39,010.
Employment in personal care and service occupations in Wisconsin grew 16.1% from 2020 to 2025. The average wage in this occupation group is 41.0% below the all-occupations average in Wisconsin. Employment fell 59.9% from 2017 to 2020 and has since recovered 10.8% of that loss. Quarterly values, full occupation detail and projections to 2036 for Wisconsin are included with a free account. County-level detail is part of every paid plan, or one county free for seven days.
- 52,300Employment, 2025
- $39,010Mean annual wage
- 1.8%Share of Wisconsin jobs
- 0.85Location quotient
Employment, 2004 to 2025
Annual average · all ownerships
Annual employment, 2004–2025: 2004 99,900; 2005 100,800; 2006 102,100; 2007 103,800; 2008 104,600; 2009 103,600; 2010 104,400; 2011 105,900; 2012 107,000; 2013 107,100; 2014 108,400; 2015 109,200; 2016 111,300; 2017 112,300; 2018 94,000; 2019 74,200; 2020 45,100; 2021 46,200; 2022 47,200; 2023 48,700; 2024 51,400; 2025 52,300.
Last ten years
Annual · 10 years
| Year | Employment | Mean annual wage | Change |
|---|---|---|---|
| 2025 | 52,327 | $39,006 | 1.8% |
| 2024 | 51,414 | $37,529 | 5.6% |
| 2023 | 48,689 | $36,573 | 3.1% |
| 2022 | 47,241 | $35,547 | 2.2% |
| 2021 | 46,229 | $32,822 | 2.6% |
| 2020 | 45,065 | $31,328 | 39.3% |
| 2019 | 74,200 | $29,416 | 21.1% |
| 2018 | 94,001 | $29,419 | 16.3% |
| 2017 | 112,343 | $29,080 | 0.9% |
| 2016 | 111,282 | $28,542 | 1.9% |
The full history from 2004 and quarterly values are available with a free account.
Where these numbers come from
Reading these figures
The figures on this page come from one named vintage, stated below, and are annual values for all ownerships combined. Every occupation value is a DTG estimate: there is no published county or state census of occupations to report, so no value here is marked as published or estimated, and none carries a reliability score. Quarterly figures, county figures, detailed occupations and projected years are in the app.
How these figures are built
DTG’s industry employment fixes how many jobs there are in each industry in the state. The Bureau of Labor Statistics’ national industry-occupation matrix says how each industry is staffed, and the Occupational Employment and Wage Statistics survey says how many people work in each occupation in the area and what they earn. DTG makes the three agree, so occupation employment sums to the same totals as industry employment. Employment is the annual average; the mean annual wage is the year’s total occupation wages divided by that average employment. The construction is described in full on the occupation data page.
Notes
Data Tactical Group is an independent company and is not affiliated with or endorsed by any federal agency.
Personal care and service occupations in Wisconsin, quarterly, at full depth
This page shows annual figures for personal care and service occupations in Wisconsin. A free account shows every detailed occupation in the group, quarterly, for every state, with projections to ten years. No card.
County figures, file export and the API are on paid plans.